WE turn to screens for nearly every decision. Where to eat. Where to vacation. Where to eat on vacation. Where to get treatment for the food poisoning you got at that restaurant where you ate on vacation.
Meeting on OkCupid Could Make it Easier to Score a 'The New York Times' Wedding Announcement
OkCupid Is the Most Popular Dating App in 'The New York Times'
You get to stay on the apps and keep on dating! Both companies are pushing this message with recent advertising efforts. Tinder has a new publication, Swipe Life , specializing in personal essays that reinforce the idea that dating misadventures are cool, or at least exciting, invigorating and youthful. Swipe Life says downloading Tinder is a milestone in human life akin to buying your first beer and losing your virginity. Bumble is selling itself as a means to personal betterment and greater sophistication. It is profiling good-looking, high-achieving New Yorkers on articles on its blog, t he Beehive , and on bus stops and billboards around New York City. The dating-slash-friendship-slash-networking app is hoping to sell users on various types of upward mobility.
On a sweltering Saturday evening not long ago, men and women in their 20s and 30s packed into a Williamsburg bar without air conditioning to match-make via PowerPoint. Over two hours, a dozen presenters clicked through slides extolling the virtues, idiosyncrasies and dating criteria of their best friends. The event, called DateMyFriend. Others had more of a class-project vibe, with clip art and embarrassing duckface selfies.
One in 10 American adults is registered with an online dating service. The number of people looking to find love online has never been greater, but the wealth of options also means that singles can spend months combing through hundreds of profiles without ever securing a successful date. So Dr.